BNS has changed a lot over the last 4-5 years, and not for the better imo. When I first started playing BNS, I found I could play at my own pace and found that the rewards were satisfying for the amount of play time I put in. It was a game where I could play at my leisure without it controlling my life. I very much liked the idea of one weapon that you could upgrade from rewards you received while simply playing. When the game first started, it didn't affect me too much that other people were higher level or more powerful. Their power didn't affect my gaming experience.
Somewhere along the line BNS totally changed. Raids were introduced which can and did make and break clans that were put together and people became friends. If your friends (or you!) weren't geared enough to keep up, they were soon discarded. The game became a race. The company capitalized on the race by an ever increasing cash shop and cash related events. Very quickly, if you didnt keep up with the Jones' you were shunned from raids, dungeons, and even clans. In order to keep up you had to run multiple raids, multiple alts, meet timed dungeons, etc etc. Then of course the time that was consumed running fairly mindless weeklies, not to mention mundane mon thly events. And if you thought this was bad, don't even look at what was necessary to keep up with pvp.
Shortly, BNS is going to dump too much on us at once. The whales will gooble everything up as greedily as they can, and the whole boring routine will start over again. The majority of players that are just trying to keep up will be outdated in a week. This whole process has already completely destroyed PVP, which I once found highly entertaining. Now, you are a whale or you are not. It's as simple as that. The players even created discord groups where if your dick isn't big enough, you can't even get on.
The long and short of it is, the casual players have had enough, and most have left. After playing since launch myself, I am finding the treadmill just a little too tedious. When the warm weather comes, I am afraid this game just won't have enough of the reasons that I originally started playing left.