From my experience playing Blade & Soul, the combat is definitely a plus. It's fluid, it's fast-paced, and it forces a player to be both proactive and reactive instead of one or the other. The animations and art-style? Truly a wonder to behold for this game; not many MMO games can top off what Blade & Soul has accomplished and maintained for years. Personally, I think the story is good. It isn't hugely a fantastic or a very well-written story on some parts, but the pacing is decent, and there are a few characters I like from the storyline, some of which are returning in the upcoming Empyrean Citadel update, which I'm looking forward to.
Character customization and design? Complex and intricate down to the detail. I spend more time customizing my characters than playing the actual game sometimes, and that says a lot for how well character customization is in this game. For the most part, I'm not that content with how NCWest made the mechanics for certain dungeon and raid bosses slightly easier because they were supposed to be challenging, which in-turn made it fun, but I'll overlook this because it makes playing the game a lot less of a pain. The best part of all for this game that I truly love are the outfits that you can collect once you reach the end game; in-fact, you can start collecting them right off the bat once you finish certain areas. It's a fun activity to do in this game and I recommend it to all those struggling to find a decent end game.
However, one thing that's horribly-evident about this game is the optimization. I hear it from many people and they aren't wrong; this game has some of the worst optimization in any MMO. Unreal Engine 3 was just not designed to uphold the massive processing, animations, and weight Blade & Soul brought with it, and it shows from all the complaints players have about how their game runs at 3 FPS, which is undoubtedly true. Luckily, UE4 is going to be released, so hopefully this alleviates some of the problems.
The grind? Dreadful; as someone who farms Dailies and Weeklies with alts., this is mind-numbingly dull. Content in-game is repeated and recycled so as to make the grind somewhat easier, but it's still a grind, and it's just boring. The only thing allowing me to have fun while doing this kind of grind is the combat, and that's about it. The grind is especially inherent in the upgrade system with upgrading your weapons and accessories. It's truly a pain to do and takes a somewhat-lengthy amount of time to upgrade a weapon by one level.
Speaking of grind, a possible way to bypass this is to venture through Blade & Soul's Pay-to-Win system. As I tell people: if you can buy in-game items that provide gameplay advantages with outside currency, it's P2W. That's what this game mostly is, and has been, ever since 2017-2018, and it's continuing onward in 2019. I'm not a fan of it, and I know I don't have to spend money in the game, but if players can get stronger by whipping out their parents' credit card, that's just ridiculous. The game is full of RNG, and almost everything in this game is basically RNG. Even free content is RNG, which makes the game all the more unbearable at certain times.
The crafting system is, agreeably, very lame. It's reminiscent of an AFK-esque game where you just start up production on a few things and wait for a certain period of time for it to finish. For an MMO game, that's kind of a shameful system to have, and that's more meant for AFK-oriented games like AdVenture Capitalist, or for mobile games at best.
As for the community, I think there are both sides here. Some parts of it are good, some are bad; you could never get an extreme of one nor the other. However, what pesters me is the lack of community engagement from staff with the player base because as players, we're continuing to play and enjoy this game, but when we want to see things changed in ways we think are better for ourselves and others, they aren't received effectively. Suggestions, feedback, ideas; most are left unnoticed or unheard of, and that's sad because some are actually really good and can improve the game.
These are a few of my thoughts. Overall, I still play Blade & Soul and I like it, but I hate the P2W and the severe grind behind it.