If you played casually unity-wise since the start, you'd be ~70-80ish unity now. Difference between that and 120 is not significant stat-wise. No one is forced to buy these boxes, I really don't see what's your issue with people buying them. If they buying them in EXTREME amounts that you described, chances are (very high) they're already megalodons that would heavily outperform you in pve or pvp all the same, even without that extra unity. Rather be happy they're funding the game so you don't have to.,