100% this. There is almost no new player retention because of them being clueless.
I invited around 10 people to try this game and all of them quit before level 20 saying the game was too easy (1 shotting mobs).
While the game being easy is a very big misconception, it's what new players see and experience. On the other hand developers are doing the opposite by making combat easier but not reducing storyline by cutting out useless parts of it. But there is much more to talk like marketplace, gear patch, pvp etc. etc.
Too many things to talk that I should just start a new post with a wall of text.