Honestly, no, I don't see where you are going with this.
The game is free to play simply because will not sustain itself with a subscription model.
So, they need people to play to buy costumes, consumables and pay for premium to get money.
But if only people willing to pay will pay, they gonna be lonely, so they need people playing for free.
And... I still not want to pay a subscription just to have a feature. I still has to buy the costumes. And the slots for more characters. And I still don't know what more because I'm still low level.
So... what's the issue? We're the villains because don't pay a subscription? And the pay for all the things that they sell to us?
I'm confused. I'm supposed to pay or stop playing because otherwise I'm robbing them?