The list of items is heavily outdated, much of which has hardly changed for the last 3 years apart from cosmetics and some end game items, gems, vials, unity etc.
I attach a few images which might explain things a lot better and will echo what a lot of the other players say. Those marked with red lines should just be removed.
Suggestion:
Removal of old and out dated items
Lower prices of items as the costs for stuff is too expensive for the average player to buy. eg; soulshields
Bring back more selection boxes for Gems, shields, psyches, etc. Adds more flexibility and keeps the list from being excessively long. Was done in the past but then got reverted for unknown reasons.
Add in old cosmetics from the early generation days. Again easier to do through selection boxes.
Look at the % of a obtaining crits and increase or make them feel better by offering higher ticket items more often.
Thanks,