At the end of the day, it's up to NC West to do what it will with the game.
Perhaps it's lack of experience, perhaps it's just greed.. but for whatever reason this is what they decided for their game and we're all well aware how it's going to turn out. As much as people complain.. who can really be surprised? They have CONSISTENTLY followed the same trend, it's not a matter of if they're aware or not they know what they're doing and they see the results.
The game is cashing out. They will never turn a profit as large as Riot, Epic, EA or Square Enix though.
They don't have the experience or understanding on deck.
With better leadership the game would have lasted much longer and might have even developed a healthy esports scene in the West.
Unfortunately, that was never the case.
And ironically, I'm sure there is someone out there who feels like they did a good job with it even though it's pretty clear to me that this game (overall) was a missed opportunity of what could have been.